Most freelancers skip this and leave money on the table.

The Project Catalogue is where clients can buy your service directly without even messaging you.

If optimized right, this becomes your Upwork storefront that runs 24/7.

You can wake up to orders with zero pitching and proposals.

How it looks like on Upwork profile:

Upwork Project Catalog

🔑 Why it matters:

• Appears in search results and category listings
• Attracts warmer leads who are browsing to buy now
• Sets clear expectations (price, timeline, deliverables)
• Positions you as an expert in a clearly defined offer

💡 Quick Tips to Optimize:

• Start with just 1 project (your most in-demand service)